Way too many Latvians think recycling is hard, so why should they bother. Then again, when it's about sport, people bother exactly because it's hard. That's why we turned recycling into a sports discipline for The Latvian Green Dot. And to make it fun, we assigned a trash-talking coach to lead the movement and put our punning skills to work. Our coach was even invited to appear at half-time of Latvia – Portugal football game and to do a stand-up on the one and only late night show with Jānis Skutelis.